Track and optimize cost per conversation for AI vs human.
Cost per conversation (CPC) is your most actionable cost metric. It shows exactly how much each customer interaction costs and helps you optimize spending.
| Channel | Typical CPC | Includes |
|---|---|---|
| AI Chatbot | $0.10 - $0.50 | API costs, platform fees |
| Live Chat (Human) | $5 - $12 | Agent salary, tools, overhead |
| Phone Support | $8 - $20 | Agent, telephony, longer handle time |
| Email Support | $3 - $8 | Agent time, async handling |
Monthly AI Costs ÷ AI-Handled Conversations = CPC
Example: $1,200/month ÷ 8,000 conversations = $0.15 per conversation
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